More visitors

People with disabilities almost never travel alone, but in the company of people who help them move and communicate, which is an opportunity to leave a good impression on all visitors. A positive impression of an accessible destination can also encourage accompanying persons to revisit a destination because they were satisfied with the experience, service and the opportunity for their friends / family members with disabilities to enjoy the destination.

Visitor loyalty

Given that a relatively small number of destinations can be considered accessible, people with disabilities will almost always want to return to places that they are sure are tailored to their needs and where staff will provide them with quality service. Maintaining a satisfactory level of accessibility for people with disabilities will increase their loyalty to the destination as they will not want to take risks with potentially inaccessible destinations.

Good marketing

People who travel often share their impressions of the trip with friends and acquaintances. Since people with disabilities often spend time with people with the same type of disability, it is very likely that they will share their impressions of the destination they are visiting with them. Sharing a positive experience can encourage the desire to get to an accessible destination, just as sharing a negative experience can have the opposite effect.

Revenue growth

Although ensuring accessibility requires certain investments of time and financial resources, it is multifaceted. When a destination becomes accessible, it opens up the possibility for people with disabilities to visit it, thus expanding the potential market. If the accompanying visitors, the desire to come again and “word of mouth marketing” are taken into account, it is clear that investing in accessibility is one of the better investments of any destination.

Inclusive society

Creating accessible destinations contributes to the betterment of society as a whole. Ensuring accessibility enables people with disabilities to enjoy tourist facilities more equally, which improves their inclusion in society and thus increases their quality of life. A community in which even its most vulnerable members can exercise their rights equally, achieves socio-economic growth to the satisfaction of all its members.